Sawdust and Rainbows unveils latest wooden play space amid stellar sales

The indoor wooden play apparatus specialist, Sawdust and Rainbows has unveiled its latest launch to the market with the Tearmann playstand, a space designed to encourage young children to play and explore.

Meaning ‘sanctuary’ in Irish, the Tearmann arrives in rainbow, pastel, and natural colourways and is made from sustainably sourced wood, while being hand finished in the Sawdust and Rainbows workshop in rural Northern Ireland.

The product launch is part of Sawdust and Rainbow’s recently implemented partnership with Just One Tree which means that for every Tearmann sold, the outfit will plant a tree through the charity organisation. The new launch has been developed ‘to cocoon children’ in a world of make believe, and is marketed separately to its range of climbing equipment.

Sawdust and Rainbows is the brainchild of Rosie Hughes, who, becoming frustrated with not being able to source indoor climbing frames for her own children, decided to make use of her Engineering and Manufacturing qualification to create her own.

“I was inspired by the Hungarian Paediatrician, Emmi Pikler who was passionate about babies developing in the way nature intended, allowing the child to learn and master skills at their own pace,” said Hughes.  

“I started making the triangles, which I call the Wee’UN, in a shed out the back of our house. Within two years I’d outgrown the shed and had three staff. The range has grown too, and now includes a variety of frames, tunnels, a slide, a playstand and accessories for toddlers and pre-schoolers. Last year we moved to a refurbished poultry house outside Crossgar County Down and hired two more staff.”

 Over the course of the various lockdowns, business at Sawdust and Rainbows has ‘gone through the roof,’ while March 2020 saw the company post some of its busiest trading weeks to date, outpacing the previous Christmas. Christmas 2020, the firm has stated, ‘exceeded all expectations.’

Hughes now works with stockists across Europe, the US, Dubai, and Australia. 

“I’ve been blown away by the interest in my products. I’ve put so much heart and soul into designing, crafting and safety testing, that it’s such a thrill to be able to share them with the world,” said Hughes.  

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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