Building on the acquisition of the game and toy brands Ridley’s Games, Petit Collage, and Games Room last year, the San Francisco-based publisher, Chronicle Books has officially launched and begun fulfilling orders across its wholesale, retail, and consumer channels.
New lines from the three brands and its core products are now available to purchase from Abrams & Chronicle Books, distributors of the brands into the UK and European markets. New collections will be launched each spring and autumn for Petit Collage and Games Room, and annually in the autumn for Ridley’s Games.
The move to continue building upon the existing and emerging bestselling product ranges and formats for these award-winning brands aligns with Chronicle’s growth strategy for its games and toys portfolio.
The large-scale expansion into games and toys comes amid increasing consumer demand for games, activities, and all-ages indoor entertainment, with it expected to last well-beyond the impact of COVID-19. Significant growth plans have been outlined across all traditional and non-traditional retail channels and environments to achieve a more robust position in the marketplace.
The upcoming autumn 2021 collections across the three brands are set to hit shelves around August and will include dynamic titles like Avocado Smash Party Edition from Ridley’s, a new version of the bestselling game; Rush to Recycle from Petit Collage, a fun board game to introduce children to recycling; and new formats for Games Room featuring Sudoku Puzzles and Pencil Set.
Autumn will also see new licensed collections launched within the UK and Europe, with new Disney, Marvel and Star Wars lines from Ridley’s Games, and Roald Dahl lines from Petit Collage.
Tyrrell Mahoney, president of Chronicle Books, said: “We’re very excited to begin officially launching these award-winning brands to our customers.
“The Chronicle team across many departments have all been working tirelessly for months ahead of the launch and we’ve already been incredibly pleased with the response and feedback on the products from long-standing and new customers thus far.
“This is a very exciting time for Chronicle as we widen our reach into the games & toy market alongside our core book publishing and distribution business, and we’re confident that these brands will continue to be a hit within the industry as well as delight and spark imagination among consumers.”