Canal Toys US has marked the launch of its new Studio_Creator 2 Video Maker Kit by partnering with the TikTok creators Brent and Lexi Rivera to reach Brent’s 37 million social media followers.
The new kit has been developed to include everything kids need to be like their favourite influencers, including a ring light and green screen that will transform any space into a custom studio for kids to get creative with digital content.
The launch follows a recent survey conducted by Harris Poll revealed that nearly one third of both US and UK kids aspire to be YouTubers or Vloggers. A similar study from the UK company, First Choice, showed that YouTube/Vlogger is not only the most selected career choice, but also discovered that the main reason for this goal was creative expression.
Brent Rivera is a popular 23-year-old content creator with an online following across YouTube, TikTok, Instagram, and other platforms.
“We’re excited to include Brent and Lexi Rivera in our Studio_Creator 2 campaign. They embody everything the Studio_Creator 2 is all about – getting creative, having fun, and making original digital content,” said Bill Uzell, president and CEO of Canal Toys US.
The successful original Studio Creator Video Maker Kit was released in the UK in August 2020 and has sold over 85,000 pieces so far.
Canal Toys UK is now releasing the Studio Creator Deluxe Kit into the UK market which includes features such as a larger tripod, larger green screen and more LED light functions. The company is also now launching a new extension line, a Mini Selfie Light Ring. For later in the year will be a ‘Top Down’ Studio Creator set.
Canal Toys has a growing international presence through offices in France, US, England, Spain and Asia, and products sold in more than 40 territories.
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