Magic Box Toys has detailed the launch of T-Racers, a new vehicle concept driven by a ‘mix and race’ initiative, that according to the firm ‘offers a revolutionary way of playing with cars.’
Each vehicle in the T-Racers collection is made up of three different parts, which can be interchanged to create a favourite car. There are more than 500 possible combinations in the series, which even includes interchangeable wheels.
Series One will launch this July with eight drivers to collect, including the ultra-rare X-Racer with a special chrome-like finish.
The collectable Turbo Wheel (RRP £6.99), includes one articulated driver and one random car in multiple parts, all within their own opaque envelopes. The Turbo Wheel design has been created to give kids an exciting unboxing experience and the eco-friendly packaging can also be used as a podium.
Series One will also see the launch of two play-sets: the Eagle Jump Challenge and the Turbo Crane Challenge, both at £16.99 and great products for encouraging imaginary play.
T-Racers are brought to life with 3D YouTube Webisodes and with the in-pack guides. Each driver is part of one of four race teams and is unique, with a set of skills and powers to help them navigate Turbo City and race to be the best of the best. In addition, each part of the car also has a special power or characteristic which children will have great fun mixing up.
The launch will be supported by a heavyweight television campaign, YouTube advertising and impactful point of sale material.