The Toy Trust details its Around the World in 80 Hours 2021 fundraising event

The Toy Trust has detailed its new fundraising initiative for 2021: Around the World in 80 Hours, an industry-wide attempt to cover 40,075 kilometres, akin to circumnavigating the globe.

Kicking off at 9am on Friday, June 11th this year, the event will call on the toy industry to take part, by any non-motorised means, in attempting to cover the entire distance all within 80 hours.

The challenge will be hosted on the popular excercise tracking app, Strava. The event will be free of charge to join, but will encourage the industry to use its creativity and initiative in getting involved – be that with fancy dress or unusual means of transport, whether that’s on tandem bike or by horseback.

No means of motor powered transport is allowed. Traditional methods including walking, running, cycling, and swimming are all also encouraged. All ideas for completing the task are welcomed, and participants can complete distances by a mixture of disciplines over the 80 hour period.

The Toy Trust event will be in support of to UK based children’s charities which provide essential mobility to children who would otherwise not have access due to long NHS waiting lists. These charities are myAFK and Handclapped Children’s Action Group.

All funds raised through the event will go on to purchase bespoke mobility equipment for special children and young people who need it most and will include specialised trikes, bikes, wheelchairs and walking aids as well as other important mobility apparatus for deserving children.

Getting involved

The Toy Trust is looking for as many people as possible to get involved in this unique event and you can sign up at the link below – once registered you will be emailed a link to join the Strava event group.

Sign up here: https://www.toytrust.co.uk/around-the-world-in-80-hours/ 

Participants will be encouraged to set up an individual or team fundraising page via the Toy Trust’s Around the World in 80 Hours campaign here virginmoneygiving.com/fund/aroundtheworldin80hours and clicking on ‘start fundraising’.

The event will be open to sponsors who wish to support and will receive a range of elements in return, including association with this Toy Trust charity event which is hosted on Strava, a company logo on all event advertising and promotion, as well as other inclusions. 

The Toy Trust is keen to hear from companies or brands who may wish to get involved in Around the World in 80 Hours event sponsorship and to creating a bespoke package for sponsors if this of interest. 

Please contact Matt@btha.co.uk to find out more.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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