Playmobil supports the indie retail scene with new customer loyalty scheme

Playmobil has committed further to its support of independent retailers across the country with the launch of a new loyalty scheme in which customers can collect stickers with every brand purchase to exchange for a gift from the popular toy maker.

The initiative is part of Playmobil’s ongoing commitment to the independent retail scene. With each purchase, customers will collect one sticker per £10 spent on Playmobil play-sets. Once a customer has collected five stickers, they will receive two free Playmo-Friends Figures.

Adam Moore, marketing communications manager at Playmobil, said: “We are really excited to bring back the loyalty scheme to independent retailers, and reward customers for their love of the brand.”

The loyalty scheme will be running from April to December 31st, 2021 for independent retailers with bricks and mortar stores. Independent toy retailers keen to find out more information and how to opt-in to the initiative are urged to contact their Playmobil sales representative.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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