Hasbro teams with Roblox to launch new Nerf blasters and a Roblox Monopoly

Hasbro has revealed an official partnership with Roblox Corporation to introduce a range of Roblox inspired NERF blasters representing some of the most popular experiences on the global online gaming platform.

In addition, the global toy maker has also developed a Roblox version of it iconic Monopoly board game, which is available for pre-order now on the consumer platform, Hasbro Pulse for fans aged 16 and over in the US and Canada.

The NERF Roblox blasters represent some of the most iconic games on the Roblox platform, each with billions of lifetime plays, including Adopt Me!, Arsenal, Jailbreak, Mad City, Murder Mystery 2, and Phantom Forces. Each will hit the US market this autumn with additional markets to follow.

Each of the NERF blasters will include a code that Roblox fans can redeem for a virtual blaster to equip on their online Roblox avatar and use in the game that inspired it.

Meanwhile, the Monopoly: Roblox 2022 Edition board game lets fans collect and trade popular Roblox experiences while playing the Roblox-inspired version of the iconic board game. Each game will include a code to redeem for an exclusive virtual item.

“We are thrilled to bring NERF Nation and the Roblox community together for the first time with an incredible line of blasters we know they will be clamoring to get their hands on,” said Adam Kleinman, vice president, NERF Global Marketing.

“Our design teams have done a phenomenal job capturing the creativity and essence of Roblox creators and their most immersive, innovative Roblox games in NERF blaster form and we can’t wait to deliver these new items to Roblox fans around the world.”

“Roblox values the incredible contributions of its community of creators, and our partnership with NERF is an ideal way to bring their inspiring creations on the platform to life for millions of Roblox and NERF/Monopoly fans to enjoy in the metaverse as well as in real life,” said Craig Donato, chief business officer at Roblox.

Later this year, NERF will be embracing the power of the Roblox platform and launching its own NERF-branded experience on Roblox for its fans. Details on the launch will be revealed later this spring.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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