Hasbro lifts the lid on its first Ghostbusters: Afterlife collectable Mini Pufts

This week saw Sony Pictures scale things down for one of its biggest stars, when it released the first teaser clip of the upcoming Ghostbusters: Afterlife, featuring Paul Rudd and a cast of miniature Stay Puft Marshmallow Men with a video that has tantalised movie buffs the world over.

Moving quickly to capitalise on the – perhaps misplaced adoration (let’s not forget, the Stay Puft Marshamallow Man was a villain, afterall) – Hasbro has quite literally lifted the lid on its new collectables range of Ghostbusters Mini-Pufts Surprise figures.

Detailed to look like characters from the film now scheduled to land at cinemas on November 11th this year, after a number of push backs owing to the global pandemic, each in the series of 1.5-inch Mini Puft figures is inspired by the original, but comes ‘with new mischievous personalities from the movie.’

Each collectable arrives blind-boxed in its own Stay Puft Marshmallow can, encouraging kids and collectors to dig into the goopy marshmallow-like compound and uncover their Mini-Puft figure.

The range is set to launch at retailers across the US this autumn, coinciding with the planned cinematic release of Ghostbusters: Afterlife.

However, the range has drawn mixed first reactions. Already, the collection of figures has picked up criticism from fan pages and movie and geek culture platforms for the toymaker’s ‘basic approach’ to what many feel could have been a global phenomenon akin to Star Wars’ The Child and the innovation enveloped in products developed around it.

The question is, given the anticipation around the November movie release and the licensing plans that Sony has been boasting in the lead up to it, could these $5.39 collectables be just a taster of bigger toy plans to come?

 

Sony Pictures’ Ghostbusters: Afterlife is scheduled to hit cinemas from November 11 this year.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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