Kids’ audio platform Yoto Player welcomes five new Horrid Henry titles in Novel Entertainment partnership

The popular children’s audio platform, Yoto has secured a new partnership with Novel Entertainment as it prepares to welcome a slate of five Horrid Henry audio titles to its award-winning Yoto Player this June.

Ice Cream Dream, The Name Game, The Best Boys’ Club Sleepover, Horrid Henry’s Petsitting Service, and Horrid Henry and the Walking Stick Gang will each join the growing library of licensed titles on the Yoto audio story-telling platform.

The screen-free Yoto Player is designed specifically for children and is controlled using physical cards, which are inserted into the speaker to activate the audio content. Yoto’s audio cards can also be played through its app on compatible smartphones.

This is the latest development for Novel Entertainment in the audio story space, having also secured a an agreement for Horrid Henry content with the audio book distributor Findaway. Following the deal, eight collections consisting of five Horrid Henry stories each are now available worldwide across Findaway’s extensive network of platforms, which includes Apple, Google Play, Scribd and NOOK, in addition to existing partners including Audible and Amazon.

Mike Watts, co-founder of Novel Entertainment, said: “Audio content is providing great comfort for families all around the world, whether as a part of a soothing bedtime routine, for extra learning during school closures or simply for the family to come together to enjoy.

“As we continue bringing Horrid Henry fans content across a multitude of formats and platforms, we know that with Yoto’s focus on empowering children to safely choose their favourite stories to listen to, they are ideally placed to make our Horrid Henry audio content offering even more accessible for both new and existing fans.”

Jessica Tarrant, content director at Yoto, added: “We’re excited to be bringing the world of Horrid Henry to Yoto with these hilarious audio titles, which we know will delight fans of the TV series and new listeners alike. Novel Entertainment has carefully crafted a brilliant audio series that brings Henry’s misadventures vividly to life, and we hope this partnership will open up these fantastic stories to an eager and engaged new audience.”

Novel Entertainment first launched Horrid Henry audio content in Spring 2020 and continues to expand the offering for fans. Most recently, Novel Entertainment launched a ‘Horrid Henry’s Winter Wonderland’ audiobook compilation featuring Horrid Henry’s Christmas, Early Christmas Present and Winter Wish titles, and the ‘Super Scary One’, which includes Horrid Halloween, Horrid Henry and the Weird Werewolf and Horrid Henry’s Haunted House.

Aimed at children aged five and over, Novel Entertainment’s Horrid Henry audio content takes the form of dramatisations from its hit Horrid Henry TV series, featuring the show’s voice talent with additional narrative from Henry (voiced by Elizabeth Waterworth-Santo) and songs.

A Horrid Henry podcast also launched in 2020 which is titled Horrid Henry Unlocked and presented by radio host Sean Thorne, voice actor Lizzie Waterworth, and Henry himself. It offers fans insights into the inner workings of the world of Horrid Henry.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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