Hit pre-school series Oddbods lands dress-up deal with Rubies Masquerade UK

The popular animated pre-school series Oddbods is getting into the dress up game thanks to a new partnership the leading dress-up manufacturer, Rubies Masquerade UK.

Under the deal with the award-winning content creation and licensing studio, One Animation, Rubies has secured the dress-up rights for the Oddbods characters across the UK, EMEA, and South East Asia.

The range is set to launch in AW21 and will feature a line of children’s costumes aligned with the latest Oddbods content, bringing key elements of the show, including a Fuse and Pogo costume to retailers and pre-school audiences.

Rob Spindley, SVP commercial development USA and EMEA at One Animation, said: “Rubies is internationally renowned for its high-quality costumes and we know their talented team can capture the quirks and individuality of the Oddbods’ characters, and bring them to life through a colourful dress-up collection.

“Whether dressing up to play with friends, for a fun occasion or simply to watch their favourite episodes at home, we look forward to giving fans a chance to become one of the Oddbods gang.”

Tracey Devine-Tyley, head of licensing and portfolio at Rubies, added: “We are excited to be bringing these fun and quirky characters to life.”

Oddbods is a three-time Emmy Award-nominated, non-dialogue comedy featuring seven unique pals. Together, despite their differences, they survive the perils of everyday life, unintentionally turning ordinary situations into unexpected, extraordinary and always humorous events.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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