A Covid-19 Special Commendation category has been added to the roster of this year’s Toy Industries of Europe Play for Change Awards, as the awards programme designed to celebrate company practices and the empowerment of children makes its return for a second year.
TIE has officially opened to call for entries for its 2021 iteration of the successful awards, championing the toy makers developing toys and company practices that help kids confidently navigate the world around them in ways that show respect for themselves, for others, and the planet.
Joining this year’s main categories of sustainability, empowerment, and future skills, a Covid-19 Special Commendation will be added to the roster as a means of recognising the toy companies who responded to the pandemic with actions to support children and the wider community.
The call for entries opens today, March 31st and will remain open until May 19th this year. The winners will be announced in September. The Play for Change Awards are open to toy companies of all sizes, and smaller companies are especially encouraged to take part.
Director general of TIE, Catherine Van Reeth said: “Toy companies today are innovating beyond the product and thinking about the impact their company has on kids’ futures and the planet. TIE’s Play for Change Awards celebrate inspirational companies of all sizes who are leading the way for the toy sector.”