UK inclusive flashcard brand Little Omo details plans for toys and educational product launch

Plans are well underway for the launch of a range of educational resources and toys representing children of colour under the Little Omo brand name, following the strong positive reception to the brand’s educational flashcards among audiences in the UK and internationally.

Little Omo is an inclusive brand with a passion for representing children of colour through a series of educational products, including an already launched range of flashcards that cover topics like the alphabet, numbers, and parts of the body. The initial success of the brand has seen products land with independent stockists in the UK, Europe, and Australia.

Parents, nurseries, childminders, SEN teachers, children’s charities, and primary schools across the country have been among the first to get their hands on the cards, with a wealth of positive feedback following their use in learning and teaching scenarios.

Little Omo has now detailed plans to extend its product range with educational resources and toys slated for release next month across both the UK and US markets. The product range will continue to embody the Little Omo motto that ‘we are representing children of colour – today, tomorrow, and forever.’

Little Omo was created in September last year by founder Desriee Asomuyide after she discovered that the UK market for educational flashcards representing children of colour was non-existent. Asomuyide decided that in order to see her one year old son Isaiah, and other children like him, represented in the toys and games they played with, she would have to take on the topic herself.

A fashion stylist with a Bachelor’s degree in Fashion Design, Asomuyide leaned into her passion for drawing, creativity, sustainability and representation of people of colour, to curate the playfully educational brand that is Little Omo today.

The brand name Little Omo pays homage to Asomuyide’s culture and Nigerian heritage. ‘Omo’ means ‘child’ in the Yoruba language spoken mainly in the south-west of Nigeria. With first-hand experience of colourism, Asomuyide is passionate about the Little Omo flashcards featuring a variety of skin complexions, facial features and hair textures, representative of people from different backgrounds and cultures.

Since the launch of the Little Omo flashcards six months ago, the brand has sold more than 1,000 packs of inclusive flashcards.

“I have received an abundance of emails and messages from parents and guardians thanking me for creating such an impactful brand,” said Asomiyude.

“Parents of dual-heritage, white, Asian and black children from the UK to America and even Australia have contacted me about the importance of my products for their children. It’s such an amazing feeling, as a mother and business owner, to know that I am creating products that are helping shape the children of tomorrow.”

The Little Omo flashcards are produced in the UK, using ethically sourced FSC recycled materials and 100 per cent eco-friendly, plant-based ink. The cards aren’t plastic coated and are billed as 100 per cent recyclable.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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