Nic Cage horror film Willy’s Wonderland makes play for kidult market with toy and licensing plans

The Nicolas Cage horror/thriller film, Willy’s Wonderland, is making its move on the toy space through the launch of an extensive consumer products licensing programme courtesy of Radar Licensing.

The 2021 horror film, in which Cage finds himself spending the night at an abandoned family fun centre where the animatronics become possessed at night, is looking to leave its mark on the consumer products space, with plans for apparel, accessories, publishing, electronics, and costumes, joining its design for toys.

Willy’s Wonderland – also starring Emily Tosta, Ric Reitz, and Chris Warner – enjoyed a successful PVOD premiere this February, Since then, the t-shirt worn throughout the film by Cage has been a consistent sell-out success with fans.

Radar Licensing, in partnership with Landmark Studio Group, anticipate consumer products for Willy’s Wonderland to begin hitting retail this Q3. Given the themes of the film, it’s a fair assumption to make that its plans for the toy space will reside firmly within the adult collector market.

“We are thrilled with the fan and critic reception of Willy’s Wonderland, which has received great reviews and millions of impressions to date across YouTube and social media platforms,” said David Ozer, CEO, Landmark.

“Fans want more engagement with the film, and this is the opportune time to partner with a seasoned licensing agent like Radar to create a line of products that reflect the quirky, fun, and adventurous vibe of the film delivered by the talents of Nic Cage to the marketplace.”

David Imhoff, president, Radar Licensing, added: “With its multi-genre appeal, Willy’s Wonderland has so many fantastical elements from which we can develop a merch program. We look forward to working with Landmark to develop and bring these products to retail.”

Directed by Kevin Lewis from a screenplay written by G.O. Parsons, in Willy’s Wonderland a quiet loner (Cage) finds himself stranded in a remote town when his car breaks down. Unable to pay for the repairs he needs, he agrees to spend the night cleaning Willy’s Wonderland, an abandoned family fun center. But this wonderland has a dark secret that the “Janitor” is about to discover. He soon finds himself trapped inside Willy’s and locked in an epic battle with the possessed animatronic mascots that roam the halls. To survive, he must fight his way through each of them.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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