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Tonies has outlined its efforts to introduce greater diversity into its portfolio of audio-storytelling figures in order to better reflect the world of storytelling today.
In an exclusive interview with ToyNews, the award-winning children’s audio system underlined new efforts it will be making to ensure that children ‘are able to identify with the Tonies they put on their box’ as well as learn about different cultures and ways of life.
Lucia Kreuzer, general manager for UK and IE at Tonies, told ToyNews: “The world of storytelling is certainly far more diverse than it used to be and we want children using their Toniebox to be able to identify with the Tonies they put on their box.
“Additionally, we want our little listeners to become familiar with different cultures and ways of life through our audio content.”
The firm went on to highlight ongoing efforts it is making to “build a diverse and inclusive portfolio” of characters and stories, reflective of society today.
“We put a great deal of thought and work into the content that we bring to Tonies as we want to ensure that there is a huge amount of variety in our portfolio,” continued Kreuzer. “We have big ideas and plans for this year – from amazing content and an accessories line-up to new partnerships and co-operations.
“It will be an exciting year for Tonies and our partners.”
