Tonies outlines plans to ramp up diversity and inclusivity within audio story portfolio

Tonies has outlined its efforts to introduce greater diversity into its portfolio of audio-storytelling figures in order to better reflect the world of storytelling today.

In an exclusive interview with ToyNews, the award-winning children’s audio system underlined new efforts it will be making to ensure that children ‘are able to identify with the Tonies they put on their box’ as well as learn about different cultures and ways of life.

Lucia Kreuzer, general manager for UK and IE at Tonies, told ToyNews: “The world of storytelling is certainly far more diverse than it used to be and we want children using their Toniebox to be able to identify with the Tonies they put on their box.

“Additionally, we want our little listeners to become familiar with different cultures and ways of life through our audio content.”

The firm went on to highlight ongoing efforts it is making to “build a diverse and inclusive portfolio” of characters and stories, reflective of society today.

“We put a great deal of thought and work into the content that we bring to Tonies as we want to ensure that there is a huge amount of variety in our portfolio,” continued Kreuzer. “We have big ideas and plans for this year – from amazing content and an accessories line-up to new partnerships and co-operations.

“It will be an exciting year for Tonies and our partners.”

Read the full interview with Tonies’ Lucia Kreuzer here.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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