The Toy Project calls on UK toy firms to sponsor its community play therapy space The Play Room

The London toy and play charity The Toy Project is appealing to the UK’s toy companies to help back its latest campaign to open a new community space for play therapy, LEGO-based therapy, workshops, storytelling, and games nights.

Called The Play Room, the site will become the permanent home for workshops run by the group that until now have taken place in rooms rented within the local area. 

The Toy Project is the team behind a community run shop in London’s Junction Road where it sells new and used toys as well as provides families in need with free toys and books. The group has made it its mission to rescue unwanted toys from being sent to landfill by rehoming them with local families and children.

In its latest development, The Toy Project is close to taking on an additional site close to its shop, where it will host play therapy sessions, LEGO therapy, workshops and games nights. The space will aim to give local children a place to play and provide therapy sessions to those that need it.

In order to fund the initiative, however, the group must raise £1,500 to rent the space. It has been active in appealing to toy companies to help fund the project, looking for sponsors to pay one or more months in rent over the next three years.

“The response has been amazing with a top toy company paying three months rent this year and the same in the following years,” Jane Garfield, charity director at The Toy Project, told ToyNews.

“We have also secured funding from a leading bakery to fund a month this year, and we have a hair product company funding two more months.”

The group plans to host red ribbon opening ceremonies each month to celebrate each sponsor to back the initiative, with social media updates along the way.

Pending government advice, The Play Room plans to open on May 1st this year.

“The Toy Project is committed to delivering toys and play to those in need. 

Our play therapy sessions are an important part of ensuring that those most in need have a safe and engaging space to develop,” continued Garfield. 

“Our new ‘Play Room’ will provide play opportunities and  activities to our local community after a very hard year of limited social contact.

“Covid safety measures will be in place to meet government guidelines as delivered.”

The Toy Project has just seven days in order to secure the £1,500 rent for the first year. To find out more about the project, click here.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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