Breyer named master toy partner for Piper’s Pony Tales in US; Epic Story eyes further global toy deals

Breyer Horses has been named the master toy partner for North America and LATAM for a new short form kids’ series called Piper’s Pony Tales, an equestrian-themed series developed by Epic Story Media and the production company Milkcow Media.

The content creation company has confirmed that further discussions are currently taken place with other global partners for toy and broadcast placement.

Targeting pre-schoolers, Piper’s Pony Tales takes a look at the life of ponies through the lens of children’s imagination using articulated puppets. The series will launch this month on a dedicated YouTube channel with Epic Story Media handling all licensing, merchandising, and global content distribution.

Breyer has been named the North American and LATAM master toy partner, drawing on its recognition as a premium maker of authentic, collectable model horses in the US since 1950.

Piper’s Pony Tales follows the adventures of Piper who daydreams about having her own pony. Making do with her toy horse, Spark and her stable play-set, Piper turns her playroom into a setting for Pony Tales as she uses her toy ponies to act out adventures alongside her friends Casey and Paloma.

The series taps into themes of fantasy, freedom, and adventure, as well as the universal magic that every child possesses through their imagination. The series makes use of the dolls as puppets and uses visual effects to animate their faces and bring their stories to life.

The show also features DIY, craft-like sets, empowering kids to create their own stories at home. The series has received financial suport from the Shaw Rocket Fund and the Canada Media Fund through the CMF-SRF Kids Digital Animated Series Programme.

Ken Faier, president and founder of Epic Story Media, said: “We are so proud of Piper’s Pony Tales – from its premise of unlocking kids’ imagination so that they can create magic in their own homes, to the diverse leading cast and the unique style we’re pioneering to bring them to life.

“We are excited to have a strong partner in Breyer, whose expertise has helped us to make sure we remain true to the equestrian way and provided valuable consultation in the development of Piper’s core brand values. We know that this show will connect with all kids who love horses and will inspire a future generation of horse fans as they are encouraged to translate their viewing experience to one of imaginative play with family and friends.”

Tony Fleischmann, president of Breyer, added: “As part of the leading equestrian lifestyle brand of toys, gifts, collectibles and experiences, it is exciting to be part of introducing preschoolers to the enchanting world of horses. Piper’s Pony Tales will create long lasting memories of horse play and a love of horses.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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