Smyths Toys partners with Mattel for Barbie You Can Be Anything virtual experience

Smyths Toys is partnering with Mattel to host an exclusive Barbie You Can Be Anything Experience on its YouTube channel, a popular channel among kids and families with over one million subscribers.

The Barbie You Can Be Anything Experience aims to present an inspirational digital series for parents and children to enjoy together, with activities for them to take part in. New episodes will be uploaded to YouTube from March 26th to 28th.

The campaign is designed to inspire creative play, showcasing the inclusive and diverse range available from Barbie. The Barbie ‘You Can Be Anything Experience’ will explore three themes to keep audiences engaged across this 3-day event: Expressive, Adventurous and Imaginative. 

“Dance, bake a cake, create a flower crown and relax with a yoga session with Barbie this weekend. We hope to reach and engage both new and existing audiences with this creative and fun experience from Barbie and Smyths Toys where you can shop the latest and greatest range of Barbie products,” said Sinead Byrne, joint head of marketing, Smyths Toys. 

Eirian Jones, head of customer marketing at Mattel, added: “Over the past year we’ve had to diversify our approach to retail eventing and we are excited to share that Barbie has gone virtual with our “You Can Be Anything Experience” – hosted exclusively on the Smyth’s Toy’s YouTube channel.

“Barbie will entertain, inspire and educate children with themes celebrating individuality and diversity. Inspiring the limitless potential for children and their futures, by championing the ‘You can Be Anything spirit.’ 

“We have three full days of fun planned, including themed content for little creators, explorers and dreamers which will encourage at home participation and interaction, keeping the kids entertained through a series of engaging content that allows viewers to positively play, move and make along – we hope to see you there.”

The launch of the online experience is supported with an integrated 360 marketing campaign including YouTube, Facebook, Instagram and influencer campaigns with Helen Flanagan, Fashion Laerta and more.

Check out the You Can Be Anything Instagram filter @smythstoys and discover what you can be. 

Check out the teaser for the event below:

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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