Eco-friendly fort building system, Everplay launches to Kickstarter

The London-based start-up, Everplay, is looking to encourage kids off their screens and back into the imaginative play of den-building, through the launch of a Kickstarter campaign for its range of eco-friendly magnetic modular play spaces.

The Everplay play system comprises 24 eco-felt connectable panels and is designed to encourage children to create a space of their own, from secret hideaways, forts, and dolls houses, to boats, fire engines, stages for puppet shows, and more.

For the 24 panel Everplay set, Kickstarter backers can pledge £145 ($195), representing a 35 per cent discount from the eventual recommended retail price. The Everplay set comes with four different panel shapes (square, triangle, trapezoid, and square with a window) which are magnetic and automatically connect in any direction.

Founded by college friends and dads Craig Spencer and Anthony Erwin, digital product managers in their day to day lives and serial entrepreneurs, the pair are on a mission to empower imagination and enable more children, inspired by their own, to play more.

Anthony Erwin, co-founder of Everyplay, said: “Having noticed how much our kids loved making forts and play dens, but struggling (like we did as kids) to make good ones from sofa cushions and sheets, we decided there must be a better way. And what if we could create something that was more than just a fort? What if one minute it was a castle, the next a spaceship, or cafe, or even a play for stage or puppet show?

“We believe kids need a little space of their own, and with Everplay we’ve designed, alongside our own kids just that, a space they have control over, can make their own decisions in, and escape into different worlds.”

Aligned with research carried out by child psychologists, the Everyplay system has been designed to give children the ability to make a space of their own for exploring, discovering, pretending, or relaxing. In a recent study by the BTHA, 63 per cent of parents said that unstructured traditional play is important to their child’s development.

Craig Spencer, co-founder of Everplay, added: “In the end, Everplay is simply about having some serious fun – giving kids the chance to have their own space, learn through play, and have a bit of downtime away from a busy world.

“We’ve been working on the concept for nearly two years now to get it to where it is today, and now we’re launching on Kickstarter to raise funds to go into mass production – and are really excited to be bringing Everyplay to the Kickstarter community.”

Following research to find the best materials for the construction of Everplay, each panel is made from eco-felt (made from recycled plastic bottles). Everplay aims to offer the balance of being durable, lightweight and easily washable.

Backers can also choose between four different colours at the end of the campaign, with Pumpkinm Medium Turquoise, Charcoal, and Celadon Blue on offer.

Everyplay is available to back on Kickstarter now and will ship to backers by summer this year.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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