Tonies partners with Acamar Films to bring Bing to the audio platform in 2022

The children’s audio story-telling platform, Tonies, has secured a new partnership with Acamar Films to bring its flagship pre-school character, Bing to the portfolio.

The award-winning pre-school show will now join the Tonies line-up, with a scheduled release of 2022. The new Bing figurine – when paired with a Toniebox – will deliver new audio entertainment to children.

Liz Peters, portfolio manager, Tonies UK, said: “We are so excited to partner with Acamar Films and we love that Bing finds the big stories in the little moments, helping pre-schoolers navigate the everyday challenges they experience.

“Bing is a firm favourite for little ones across the UK and we are sure that Bingsters and Tonie-fans alike are going to love this addition to our stellar roster.”

Natalie Harvey, executive director of sales, Acamar Films, added: “Collaborating with Tonies is a fantastic opportunity for more pre-schoolers to engage with Bing stories in an innovative way.

“The importance the Toniebox places on storytelling, language development and imaginative play is in perfect alignment with Bing and we are delighted to be a part of their ongoing success story, delivering audio experiences children will love.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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