H. Grossman lands half a million Pushpoppers as firm eyes “next playground craze”

A shipment of half a million popping pocket money toys are due to land in the UK next week as H. Grossman makes an early play for the next predicted playground craze, Pushpoppers.

With a history of setting pocket money trends, H. Grossman has previously brought to market the fidget spinner, unicorn poo, and loom bands. For 2021, the firm is putting its weight behind the latest in the calming, fidget toy market – lines of plastic bubbles.

But don’t let the description fool you. Pushpoppers may well be lines of bubbles that are pushed and popped back and forth on each side of the toy, but they are currently at the centre of a global craze on social media, billed as ‘perfect for stress relief and anxiety reduction in kids and adults of all ages.’

The range has been developed to draw on the childhood past time of popping bubble wrap.

H. Grossman’s shipment will mark the first time that this predicted craze has landed in any quantity here in the UK. In response to high levels of interest, H. Grossman’s CEO, David Mordecai has placed an early order for half a million Pushpoppers.

“It’s a really brilliant toy, we have all sorts of styles: rainbow, glitter, tye-dye, and glow-in-the-dark, with lots more items coming through the year,” he said. “The reaction from retailers has been wild and the first consignment is landing on Monday and will be in our shops and online by the end of the week.”

Supported by big toy retailers like Smyths and Claire’s Accessories the Pushpoppers are ‘all set to make eye popping sales’, retailing at less than £5 each.

Paul Reader, marketing director of Toymaster Buying Group (who support the Independent Toy Retailer) said: “We are super excited about this new pocket money craze, we’ve not had a really good craze since fidget spinners and our retailers are ready to welcome customers back into our stores when the doors open soon.” 

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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