DKB Toys appoints James Luff as account manager as the firm sees surge in new signings

DKB Toys & Distribution has appointed James Luff to the role of account manager to focus on growing and nurturing the firm’s independent trade accounts going forward. The move was made in response to a reported ‘surge in new account signings’ with the toy firm this year.

Luff previously spent five years as a buyer at Toys R Us where he worked across a wide range of categories, including outdoor, wheeled, sports, arts and crafts, and pre-school. He brings with him a wealth of industry experience, including his most recent stint at where he launched and grew the toys and merchandise category across four selling channels.

His new account manager role at DKB Toys will enable him to focus on relationships with independent trade accounts – a key growth area for the DKB team – and work directly with the firm’s MD, Chris Lohmeyer to devise and implement initiatives to grow and develop the business.

“James will be a key player in our company growth over the next few years,” said Lohmeyer. “Bringing eight years toy industry experience to DKB, he has an inherent understanding of retail accounts from a buyer’s perspective and can ensure all accounts are given the time and support needed to grow their business.

“A key focus area for us at DKB is working closely with and facilitating our Independent customer base. By sharing his toy category growth with retailers, James can actively advise buyers on product selection and trends within the market plus work closely with each account on forecasting and selections to maximise sales.

“His experience of both online and in-store retail success will prove invaluable as DKB Toys & Distribution expands into new categories going forward.”

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About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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