Hasbro has detailed the spring launch of a new collector-focused event called Hasbro Pulse Fan Fest, an all-virtual event that will bring new content and product reveals to the global entertainment company’s community of collectors.
The event will be held in lieu of Hasbro’s annual Entertainment Brand Preview Event which is held during New York Toy Fair each year and will be hosted by SYFY Wire correspondent, writer, and producer, Jackie Jennings.
The event will offer fans exclusive panel sessions and activations from Hasbro brands including GI Joe, Power Rangers, and Transformers, as well as partner brands such as Marvel, Star Wars, and Fortnite.
Hasbro Pulse Fan Fest brings collectors the chance to secure their favourite products before anyone else and will feature special guest appearances from Henry Golding – star of the upcoming Snake Eyes: GI Joe Origins film, and cast members of the new series Power Rangers Dino Fury.
In addition to panels, fans can look forward to product giveaways, behind-the-scenes content and more.
“Hasbro Pulse Fan Fest allows us to engage with our dedicated fan community in a meaningful way by delivering unique product reveals and exclusive pre-orders. Fans will have access to behind-the-scenes content from our designers and brand teams, which allows them to share in their fandom for these brands with special content and panels,” said Eric Nyman, chief consumer officer, Hasbro.
“This unique event, in addition to Hasbro PulseCon happening later this year, will bring the relationship between our fans and the brands closer than ever before.”
Among the announcements will be a fresh look as Hasbro’s latest licensing extension with Epic Games to create a new Fortnite toy line. Members of the Hasbro marketing and design teams will take to the stage to debut the new Victory Royale line.
The team will also reveal toys from Transformers’ Wave 3 Kingdom and share updates about the final chapter of Netflix’s Transformers: War for Cybertron trilogy. Closing the segment will be the unveiling of a new Pulse exclusive toy capsule in partnership with IDW Publishing that promises to turn the Transformers’ universe upside down.
Meanwhile, Power Ranger fans will get early looks at new action figures coming soon, as well as a sneak peek at what’s coming up later this year, while Hasbro team members will debut new products from the upcoming Snake Eyes feature film in the GI Joe portfolio.