Wentworth Puzzles raises £12,000 for local coronavirus charity through exclusive jigsaw puzzle

Wentworth Wooden Puzzles, a Wiltshire-based puzzles specialist, has raised over £12,000 for its local charity, the Wiltshire Community Foundation’s Coronavirus Response Fund, four times its initial target when it launched its exclusive jigsaw puzzle last year.

Designed a means of saying thank you to NHS Staff and all the other key workers for their efforts throughout the coronavirus pandemic, the jigsaw puzzle was launch last July with the aim of raising £3,000 for the Wiltshire charity.

However, thanks to the ‘overwhelming response from customers’ that exceeded the expectations of the team at Wentworth Puzzles, the jigsaw puzzle went on to sell out in all three sizes produced and raise more than four times its initial target.

Sarah Watson, managing director of Wentworth Puzzles, said: “We are delighted with this result, and would like to thank everyone who purchased our ‘Say Thank You with a Rainbow’ charity puzzle last year.

“While we hoped this puzzle would be popular, we did not expect the fantastic response that we had from our customers. With the added proceeds, we have decided to increase the amount donated to the Wiltshire Community Foundation, as well as make two additional £4,000 voluntary donations to other charities close to the business’s heart and cause, Mind and Dementia UK, and the remainder going to the Cotswold Home for Cats and Dogs.”

The popularity of the puzzle not only secured funds for the local charity, but reflected the strength of the jigsaw puzzle sector as a source of entertainment for locked-down families and individuals through the restrictions.

Wentworth chose Mind and Dementia UK as its additional charities to donate to, as supporting mental health and wellbeing at a time when people need it most was very much close to their hearts.

Dr. Hilda Hayo, CEO and chief admiral nurse at Dementia UK, said: “Families with dementia have been adversely affected by lockdown for just over a year now. Care home visiting restrictions, the closure of support and respite services, and the resulting social isolation and loneliness, has disproportionately affected people living with dementia and their family carers.

“The support and donations of Wentworth Wooden Puzzles is invaluable to Dementia UK as it will enable us to provide dementia specialist Admiral Nurses to the families that need help the most.”

To develop the exclusive puzzle, Wentworth commissioned a work by the popular British artist, Julia Rigby. Its image was designed to evoke a bright and hopeful community feel.

“I was very excited to be asked to create a design for this particular brief,” said Rigby. “I wanted to capture the community spirit that has sprung up among neighbourhoods during such a trying time and the sense of us all sharing this time in history and counting our blessing.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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