The Guangdong Boutique International Trade Fair – Toy Fair, has taken on its virtual form this year, currently being hosted online on the International Trade Online Expo platform. The fair kicks off today, March 15th 2021 and will run for the next four days, until March 19th.
The move was decided upon in order to ‘provide more convenience for import and export between Chinese and overseas buyers,’ while the world continues to grapple with a pandemic.
Organised by the China Council for the Promotion of International Trade, the show plays home to six different categories, including electric/remote control toys, plush toys, puzzles, educational toys, outdoor toys, and trending toys and IP.
At present, ore than 500 Chinese toy suppliers have populated the platform, including RASTER, Hua Wei, BanBao, KidzTech, Wanji, Five Star, Baoli, Hangwing, and more. Suppliers have already uploaded pictures and videos of their 2021 product portfolios.
An online exhibitor from Chenghai, the hometown of toys in China, said, since the second half of last year, many overseas buyers have been hoping to order a small number of products with various categories, and learning more about their new products through online live-streaming.
In response to the needs of buyers, the online exhibitor also made a cooperation plan, which allows overseas buyers to order various products in small batches during the first cooperation.
At the same time, all buyers are also welcome to their online conferences for new products.
More than 30 economic and trade activities will be hosted in this Fair, including new product launch conferences, toy safety forums, logistics and customs forums, as well as Chinese and foreign toy matchmaking meetings, toy unpacking shows, and toy factory visits.
The aim is that these will maximize the online browsing and interactive experience for the Chinese and foreign buyers.
The host of the Fair has set up overseas purchasing and selling centers in nine countries, including USA, UAE, Malaysia, South Africa, Cambodia, the Philippines, New Zealand, Australia, and Thailand, to help overseas enterprises in purchasing goods in China or sell their products on the Chinese market directly.