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Hasbro has strengthened its UK direct to consumer offering with the launch of its online destination for fans and collectors, Hasbro Pulse, here in the UK. The arrival follows its successful initial launch to audiences in the US and Canada.
Hasbro Pulse serves as a source for Hasbro products, news, and experiences for the portfolio of Hasbro properties including GI Joe, Power Rangers, and Transformers, as well as partner brands like Marvel, Star Wars, Fortnite, and Ghostbusters.
The UK hub went live on Wednesday, March 10th and is found at hasbroPulse.co.uk. The site will offer UK fans unique access to Hasbro’s collector-focused brands with plans to continue the platform’s roll-out to other European markets.
“We are proud to bring Hasbro Pulse to the engaged and vibrant UK audience,” said Eric Nyman, Hasbro chief consumer officer. “The passion for Hasbro’s brands and immersive experiences spans the globe. We are thrilled to make our offerings accessible to our fans in the UK beginning today and are working to open up the Hasbro Pulse opportunity in other markets worldwide.”
As with Hasbro Pulse US, Hasbro Pulse UK will feature new product releases and host programs specifically for the collector community, including pre-order launches, behind-the-scenes content, fan-focused events, and more.
Fans in the UK will also have the option to be part of Hasbro Pulse Premium – the ultimate status upgrade that gives fans member-only perks including free shipping, early access to product drops and more.
