Categories: Product Development

Asmodee Group acquires award-winning Azul publisher Plan B Games

Board game giant, Asmodee Group has acquired the acclaimed publishing group and home of the Spiel des Jahres winning title Azul, Plan B Games.

Founded in 2016 by Sophie Gravel, Plan B Games currently boasts 18 employees across Canada and Germany and operates four internationally recognised games publishers: Next Move, Plan B Games, Pretzel Games, and Eggertspiele.

The group’s output includes titles to have been nominated for top industry awards including the Spiel des Jahres and Kennerspiel des Jahres. One of which is Azul, a top selling title that has sold over two million copies worldwide and is available in 35 languages.

Azul has not only won a Spiel des Jahres, but a Deutscher Spiele Preis and l’As d’Or. The game’s international success has been attributed to factors including its accessibility, high quality components, and appealing visual design.

Among Plan B’s other multi-award-winning games are Camel Up (winner of the 2014 Spiel des Jahres), Century: Spice Road (a trilogy translated into 23 languages and winner of the Golden Geek Best Card Game award in 2017) and Great Western Trail (ranked as one of the 10 greatest games of all time on industry-benchmark site

“I am delighted to see the Plan B Games family become part of the great Asmodee team,” said founder Sophie Gravel. “Its tremendous network will offer our collections a broader distribution base as well as a bigger community of players worldwide.

“We will continue to strive to publish games with the same care and attention to detail that has always been our driving force. Our goal remains the same: to offer unforgettable playing experiences, both through the depth of our gameplay and premium-quality materials.”

Stéphane Carville, CEO of the Asmodee Group, added: “The Plan B group has demonstrated, year after year, its creativity and sense of aesthetics in creating highly successful games such as Azul, which will naturally find its place among our pillar brands alongside the likes of Catan and Ticket to Ride.

“We are very pleased that Sophie Gravel and her teams, with whom we have developed a close partnership through the years, will be joining our group and participating in the development of our games catalogue.”

Plan B games will be available to the UK trade exclusively through Asmodee UK. 

Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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