Zuru has lifted the lid on a new raft of unboxing experiences inspired by and based on the internet sensations, Vlad and Niki. The new Vlad & Niki Superhero Surprise range is scheduled to land at retailers from May this year.
Recognised as one of the biggest YouTube channels in the world, Vlad & Niki is ranked as the number one boys’ show and number two family show with over 65 billion views and more than 90 million subscribers across 12 languages via their 15 channels.
Capturing what Vlad and Niki have brought to pre-school audiences worldwide, the Superhero Surprise line will be available in the UK from May, delivering a Dino Attack and Robot Battle theme, a comic book adventure that sets the stage for playtime, complete with corresponding superhero costumes, vehicles, figures, and more.
“Zuru created a collection of toys that encompass Vlad and Niki’s sense of adventure, discovery, and imagination,” said Sergey Vashketov, father of the YouTube preschool superstars and co-founder of Content Media Group FZC, LLC. “Now kids everywhere can use their own creativity playing along with Vlad & Niki and their Superhero Surprise toy collections kits.”
Aneisha Vieira, global brand director of Zuru, added: “Vlad and Niki are charismatic brothers who have captivated children around the world. With Vlad & Niki Superhero Surprise, ZURU has combined the energy, magic and spirit from the series into an experience that preschoolers will wholeheartedly embrace.”
Vlad & Niki Superhero Surprise features over 20 surprises including a mask and cape, Super- Hero Vlad and Niki figurines, Baby Christian figurine, a dinosaur or robot figurine, two die-cast car, slime egg, light up skateboard, wrist snap-band, stickers, tattoo and more.
Designed for children ages three and upwards, Vlad & Niki Superhero Surprise will be available for a suggested retail price of £29.99.
The energetic videos focus on the boys’ daily life adventures, which are brought to life with special effects and animation, superhero narrative, toy testing, and catchy songs. Last year, Vlad and Niki introduced Christian – the boys’ new baby brother, who is delighting in his older brothers’ antics.