Character Options launches raft of outdoor activity toys under Great Active Fun campaign

Character Options has detailed the launch of a range of new activity toys for this spring as the toy firm looks to bring Great Active Fun to the forefront this Easter.

Great Active Fun… Indoors and Out is the messaging behind a new marketing initiative that will see Character Options look to raise awareness of the raft of activity toys that it has to offer this season.

The marketing drive for the collection has already begun with a mass social campaign that includes a host of influencer and TikTok activity. The TV schedule also commences this month and will run throughout Easter, delivering heavyweight TVRs across satellite and terrestrial TV.

Designed to entertain and get children active, Character Options’ latest offering includes the ’90s inspired Moon Shoes, billed as ‘mini trampolines’ for the feet that let kids jump with anti-gravity effects, Jump It Lap Counter – a jumping and skipping game, and KickerBall, a football designed with special panels and aerodynamic materials that will allow football freestylers to learn to swerve, bend and curve the ball.

Mark Hunt, marketing manager at Character Options, commented: “We are extremely excited about the launch of our Great Active Fun campaign, which promotes a range of iconic and nostalgic toys that will enable kids and families to get active and have fun both indoors and outdoors.

“The activity is across the full marketing mix so awareness will be high during the Easter break, and with strong support from our retail partners we expect sales to ramp up as a result.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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