The Entertainer has unveiled its Play is Never Cancelled campaign, a new programme of home-friendly, social activities to keep children occupied and from feeling isolated as the country plots its slow route out of lockdown this year.
Following months of lockdown and a year’s worth of social restrictions, research has found that third of parents say their children are feeling isolated and lonely, with millions also reported as anxious or unable to sleep.
Studies from GOV.UK have also found that throughout the first lockdown and into the return to school, there was a clear lack of social connectedness, mainly for primary school children. Even after returning to school, some children have found it hard to reconnect with friendships groups.
To celebrate the importance of play and provide support families over the months ahead, The Entertainer has unveiled Play is Never Cancelled – the retailer’s campaign to provide some sort of relief to parents and children.
Over on The Entertainer’s dedicated Play is Never Cancelled blog, adults will find an array of fun ideas for virtual play dates – including virtual quizzes, socially distanced scavenger hunts and Zoom art classes.
The platform will host virtual talent shows and books clubs, as well as puppet shows and karaoke.
Gary Grant, founder and executive chairman of The Entertainer, said: “Play has always been a crucial part of children’s development, its how they learn.
“However, this past year has seen children miss out on a huge number of fundamental moments which aid their social learning and mental health. For that reason, it is more important than ever to celebrate play and encourage it wherever possible. We hope families will find something for every child to enjoy playing with at The Entertainer because play is never cancelled.”