Wooden toy maker Sawdust and Rainbows commits to Just One Tree partnership

The Northern Irish indoor wooden climbing frame maker, Sawdust and Rainbows, has detailed a new partnership with Just One Tree as the firm looks to strengthen its efforts towards the sustainability movement sweeping the globe.

Under the new partnership, Sawdust and Rainbows will now plant a tree for every sale of its most popular toddler products, including the Pikler inspired Wee’Un triangle, slide, and Finn the giant hump – to name a few. The first month of the partnership will see some 322 trees planted.

A champion of the sustainability effort, Just One Tree funds reforestation organisations around the world, focusing on areas severely affected by mass deforestation. Every £1 contribution to Just One Tree enables the charity to plant a tree.

Under the partnership, Sawdust and Rainbows’ first contribution will now absorb four tonnes of carbon dioxide per year from the atmosphere. It has been an integral part in the business’ wider ehtical and sustainability strategy.

Managing director, Rosie Hughes, said: “We’re so excited to be able to continue our focus on doing right by our people and the planet and our aim is to plant 5,000 trees in the next twelve months.

“A few months back we confirmed our commitment to paying a decent wage by joining the Living Wage Foundation and made it a requirement that our stockists do the same. Over a year ago we went flat pack across all our frames and accessories and are continuously adjusting throughout the production process to reduce our carbon footprint and eliminate waste.

“We only use FSC and PEFC wood and any off cuts we do have are now being used by a local community art group. We only use recycled paper packaging and use carbon neutral delivery where possible. We hope that each little step can help make a difference to the next generation.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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