The educational toy brand, Edx Education has launched a campaign partnership with the UK’s popular children’s cooking author, Annabel Karmel with a focus on delivering family bonding activities to help kids recover from a year of disruption caused by the pandemic.
The campaign will kick off with a series of play and cooking activities, advice, and competitions on the popular Annabel Karmel website.
The partnership aims to help families discover new ways to bond and play, whether that is in the kitchen, the garden, or out and about.
Heather Welch of Edx Education, said: “It has been a tough year for kids, with missed schooling and lack of contact with friends, it is important for us to support families for the mental health and wellbeing of children.
“Encouraging family bonding through play activities and helping children learn different skills not necessarily taught in the classroom are just a few ways we can help children bounce back. What a better way than to partner with Annabel Karmel to provide advice, and ideas to play and learn together through cooking and family time.”
Drawing on her 30 years of cooking expertise, Annabel Karmel has developed recipes for families to cook together whilst learning and most importantly, playing.
“It’s fair to say that in the last year baking and home cooking have well and truly swept the nation,” she said. “And to take some positives from such uncertain times, it’s brought families together, encouraged a return to scratch cooking and seen many learning valuable new skills.
“Encouraging kids in the kitchen is more than just teaching them about a balanced diet – for example, as they weigh and measure ingredients, they are developing maths skills without even realising.
“Parents are always looking for new and fun ways to keep children engaged and interested, which is why I’m thrilled to partner with Edx Education to champion learning through play. We hope parents will love the recipes I’ve created, which are quick, simple and fun to make and along with Edx Education’s educational toys and activities, we hope to inspire parents to prioritise play and find that special time to spend together.”