Vivid Goliath strengthens UK toys and games division with Ben Hogg

Vivid Goliath Group has strengthened its UK toys and games division with the appointment of Ben Hogg to the role of marketing manager. Alongside the firm’s wealth of ranges, Hogg will work to build out its expanding strategic and adult gaming sectors.

Known for his role with Asmodee UK for the past ten years, Hogg brings with him a wealth of marketing and industry experience as he looks to build our Vivid Goliath Group’s distribution to include specialist retail partners, among other roles.

He will be responsible for brand and marketing activations across Vivid Goliath’s wide portfolio including the likes of Ryan’s World, Love Diana, Reaxion, SuperSand, and its growing portfolio of kids’, family, and adult games. Hogg will also manage a team of brand managers and work closely to steer Vivid’s TV, PR and digital marketing output.

“We are delighted to welcome Ben to the Vivid Goliath family,” said Emma Weber, Vivid’s marketing and licensing director. “Ben is an experienced marketer and brings with him a fresh perspective and new ideas to our marketing campaigns as we take our business to the next level. Ben joins at an exciting time as we grow the business across our Toy and Games portfolio.”

Hogg added: “Vivid Goliath has an extensive portfolio and, specifically in games, is fast expanding across the strategic and adult sectors. I look forward to helping to grow this area as we build out our distribution and to accommodate specialist retail partners.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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