The award-winning pop culture specialist, Fanattik is scaling things up somewhat.
Following what the company behind some of the most sought after collectables and gift lines on the pop culture scene has billed as a ‘year of rapid growth,’ Fanattik is positioning itself for further expansion across the sector, with the decision that it’s going to need a bigger boat office.
Thanks to a step change in demand for pop culture brands over the past year, Fanattik has taken on new premises with a headquarters move offering more warehouse space and room to welcome a growing team, as well as a social media studio and new showroom for buyers.
The move, says Fanattik’s managing director, Anthony Marks, is a much needed one, given that the business has now seen now fewer than eight consecutive years of growth.
“Despite an initial downturn as the world came to a halt in March 2020, the rise in online shopping and a thirst for nostalgia coupled with the launch of our new in-universe collectibles has resulted in significant year on year growth of over 200 per cent,” said Marks.
Anthony (left) and Louise Marks (below, right), the husband-and-wife duo behind the Cheshire-based business wanted the new space to encapsulate the Fanattik spirit that is now demonstrated with the inclusion of an arcade machine, signed movie posters, celebrity fans on the wall, and of course, a bar area – that the firm insists has been set up as a designated area for the rigorous testing of its licensed drinkware offering.
If that’s not enough to turn you green with envy, Marks has also hinted at plans for a gaming and movie screening zone.
But it’s not all play. Fanattik, already a licensee for many of the leading video game and film studios, will be detailing several new high-profile licensing deals in 2021 as well as a major expansion to its current Universal Studios license.
Fanattik creates gift, home décor, drink/barware and collectibles and is geared up to supply every level of the European gift trade. As well as retro titles with multi-generational appeal its portfolio also includes product from four upcoming Netflix series as well as what will be the biggest blockbuster of 2022, Jurassic World Dominion.
“With the cancellation or postponement of most of the trade shows we are inviting retail buyers who would have normally visited our stands to contact me to arrange video meetings. Not only do we have upcoming licensed ranges to discuss but our existing portfolio contains almost 100 iconic titles from the world of entertainment,” said Fanattik’s head of sales, Luiz Ferreira.