Spielwarenmesse is embracing a digital future with details of the launch of Spielwarenmesse Digital, a platform that will combine the live experience of Nuremberg Toy Fair with a virtual business platform for its 2022 offering.
The organiser has cited the launch of the endeavour as a ‘response to the needs of both visitors and exhibitors,’ who have spotted the benefits of combining the live annual event with a range of digital opportunities.
The new feature will be introduced at next year’s Spielwarenmesse, due to open its doors on February 2 to 6th 2022. Companies will be able to sign up to the hybrid approach from March 1st this year.
‘Much like the physical trade fair in Nuremberg, Spielwarenmesse Digital showcases the product and company presentations of market leaders and newcomers, whilst offering the best networking opportunities in the industry and a high-calibre seminar programme for suppliers as well as retailers and buyers,’ read statement from the firm.
Ernst Kick, CEO of Spielwarenmesse eG, said: “Our digital platform creates completely new opportunities for all market players and allows the Spielwarenmesse to be experienced 365 days a year.
“The innovative tools on Spielwarenmesse Digital will enable visitors to prepare their time in Nuremberg in an even more efficient and targeted manner. At the same time, those retailers and suppliers who are unable to attend the trade fair in person will be able to network digitally whilst gaining an overview of the huge offering at the fair and the latest innovations for 2022.”
The new digital aspect will also give attendees from across the globe the chance to take part in the popular Spielwarenmesse lecture programme from wherever they are in the world. The programme will include the Toy Business Forum and the LicenseTalks.
“Companies will benefit from having access to the biggest industry network in the world which the Spielwarenmesse has built over many decades,” said Kick.
For the first time ever, exhibitors will be able to choose between appearing with a digital virtual profile either on its own or in addition to their exhibition stand.
Spielwarenmesse Digital offers three packages: Smart, Connect and Premium. All options include a presentation of the company, its products, and licences as well as important communication and networking features.
The Smart package is already included in the marketing package for exhibitors appearing at the physical trade fair in Nuremberg. The Connect and Premium packages additionally offer brand entries and the option to upload press releases.
Furthermore, products, brands, or the company itself can be presented in workshops or talks. The Premium package gives firms the option of showcasing up to 50 products and creating a more vibrant company profile.
The integral lead tracking feature enables exhibitors who book a digital package to see at any time which participants have visited their profile. Additional services can be reserved for all three packages on request.
Further information on the new digital offering can be found at www.spielwarenmesse.de/en/digital.
Kick concluded: “Spielwarenmesse Digital allows companies to uniquely bolster their presence at the trade fair, whilst adding a completely new dimension for retailers and buyers visiting the physical exhibition. We’re delighted to offer this pioneering service as a valuable complement to our all-important live event.”