The Insights People continues to bolster business with eight new hires

The parents and family market intelligence outfit, The Insights People, is continuing to bolster its ranks having welcomes eight new starters to the rapidly expanding global business.

Rick Myers has joined the firm from the Argentina-based kids’ media agency KidsCorp, taking up the role of business development director for LATAM, while Georgie Martin has joined from the BBC as research manager and Rachel Gleave form Manchester’s Media More Sales as research executive.

On the tech side, Jon Parnham, Andy Patterson, and Jack McKelvey all come onboard as junior developers, having graduated from Northcoders. Gemma Just and Victoriya Holland join to strengthen the marketing team as graphic designer and PR and marketing executive respectively.

Ricky Myers, The Insights People, Business Development Director – LATAM, said: “I’m looking forward to collaborating with best-in-class talent, to bring real-time insights into the Latin American kids and teens ecosystem.

“I hope to see businesses across the region improve their ROI, through a deep understanding of emerging flash trends – as well as gaining a holistic understanding of their target’s way of life.”

 Georgie Martin, The Insights People, research manager, added: “After such a successful year of growth and development, I’m very excited to be joining The Insights People. As Research Manager I hope to help shape and advance the bespoke research side of the business, building strong client relationships and providing critical insight.”

Nick Richardson, founder and CEO of The Insights People, said: “We have started 2021 where we left off in 2020, and I am delighted to be welcoming such incredible talent to our business – who share our vision of becoming the business-critical tool for all major brands who operate in the kids, parents and family space.”

The Insights People have also extended its Advisory Board with Prof Dr. Ger Graus OBE, Global Director of Education at KidZania; Danielle Davis, former VP Content Partnerships & Revenue at of Discovery; Tony Allen, CEO of the Age Check Certification Scheme; and Dr. Gemma Taylor, Lecturer in Developmental Psychology at the University of Salford all joining to help shape advise the business with its future development.

The Insights People growth continues as it welcomes more high profile clients from a multitude of industries, with an average of one new client signing up to its service every week since the start of the year.

The business has recently launched its media planning tool, Media Mix Compass, a tool providing an independent account of kids’ media consumption to help improve brands’ decision making, in an increasingly fragmented ecosystem.

For more information visit www.kidsinsights.com/portaldemo 

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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