Scented toys, plush and stationery firm Kangaru sets sights on UK with Two In 1 Direct

The Australian-rooted but Pennsylvanian-based scented toys, plush, and stationery specialist, Kangaru has set its sights on the UK market, having appointed Two In 1 Direct to grow its overseas distribution network.

Formed in mid-2020, Two In 1 Direct is a new outfit founded by Paul Fogarty and Danny Kishom to provide overseas suppliers a solution to breaking into the UK and Eire territories. Under the latest deal, the firm will now bring Kangaru’s portfolio of toys, arts and crafts, and back to school stationery to retailers across the region.

“Two In One Direct is a strong partner for Kangaru,” said Joe DiPalma, CEO of Kangaru. “We’re excited to bring our brands of scented toys and stationery to the UK and to have a representative available there to deliver our full line of products to our most important retailers and to help us customise those toys to their specific needs.” 

Kangaru will also be announcing a number of new, licensed brands to its international product offering in the coming months.

Two In 1 Direct co-founder, Fogarty, said: “We have watched Kangaru grow and add so many new lines that our UK audience loves. We are pleased to bring Kangaru’s beloved brands such as Furzerts, Scentimals, Shmello’s, Twixie and many others to children in the UK.

“We’re particularly excited about the opportunity to customise any line of products to suit our retailers’ unique needs. In addition, the licences that will come from Kangaru are exciting and are set to reinvigorate the craft and stationery categories.”

The 2021 Kangaru portfolio will be previewed to customers in the next few weeks and will be ready for launch in time for the lucrative back to school season and beyond. 

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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