A toy company that manufactures, sells, and donates plush toys for children designed after real-life rescued dogs has seen triple digit growth in the market, fuelled by the nation’s love of pets and increased pet ownership over the course of the pandemic.
A US-based toy manufacturer that has just opened up business to the UK, Pibborafi Toys was a fledgling toy company just two years ago, with “negligible social media presence and minimal sales.”
However, with the pandemic forcing a number of toy market developments, including an increased demand for non-tech toys, plush being seen as the ‘comfort category’ for kids, and a renewed adoration for household pets, the company is now celebrating triple-digit growth from the latter half of 2020 and into 2021.
Established by the British-born entrepreneur, Darrin Wilson, Pibborafi Toys has made a name for itself across US media channels for its manufacture of palm-sized plush toys, each inspired by real life rescued dogs from around the world.
The business is a collaborative effort between Wilson and a line-up of veteran toy designers from Italy, Iceland, and the US. The business launched with the idea of changing the conversation and often the fate surrounding rescue dogs, highlighting their loveable attributes and characteristics.
As a result of the uptick in interest in pet ownership across the US throughout the country’s fight against the pandemic, Pibborafi has seen its International Pibborafi Rescue Hero Contest go viral, fuelled by coverage across national media outlets. Resultantly, sales for the firm have jumped by more than 850 per cent.
Pibborafi has also since had to expand its business and hire more staff to handle the influx of inquiries from retail outlets, chain stores, online portals, and distributors asking for stock for the domestic and international markets.
With a head office in Canada, and operations running out of Texas, Wilson has confirmed to ToyNews that plans are now in place for international audience growth, having recently opened up sales channel to the UK.
This year will also see the growing business join the US toy industry organisation, the Toy Association.