Chameleon Kidz taps Kids International Marketing to manage global toy sales

The UK arts products company, Chameleon Art Products has tapped Kids International Marketing to manage the global sales of its children’s brand Chameleon Kidz to the global toy sector.

The Chameleon Kidz range is best known for its original Blendy Pens, a patented system which enables two coloured felt pens to be blended together to produce different colours. Geared towards children aged six and upwards, the range has been developed to inspire creativity in original year-round play.

Each set comes with a bonus airbrush delivering a additional way to use the product and delivering a different level of creativity.

There are currently six SKUs in the Chameleon Kidz Original Blendy Pens range with retail prices starting at just £5.99.

Commenting on the agreement, Kids International’s Kim Carter, said: “We are delighted to be working with such a great product. Everything Chameleon Kidz does at every step of the process, from design to marketing, is top quality.”

The first delivery with the all-new packaging is due in the UK in March. The Kids International Marketing UK and Ireland sales team of Wendy Wood, Nigel Deacon, Tony Eves, and McCabe Marketing and Sales are ready to present the range to all interested retailers. 

Kids International Marketing is also looking to appoint distribution partners for the toy sector, for the rest of the world.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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