While the ongoing pandemic may have left a gaping hole in the industry’s physical Toy Fair calendar this first quarter, the Toy Association is calling on the industry to reach into the memory banks and party like it’s 2019.
In an industry-wide invitation – and as we approach the weekend of what would have been the annual Toy Fair New York gathering (February 13th to 16th) – the US industry organisation is asking the global toy community to come together to celebrate #ToyFairLife.
Using the hashtag, toy professionals are invited to share their top Toy Fair moments, whether it was a specific product, trend spotting on the show floor, a panel discussion, or even an annual dinner date with industry friends, across their social media platform of choice.
“We all share in a mutual passion for play, and this campaign celebrates that by providing us all with the opportunity to come together from a safe distance while looking ahead to the excitement of being back together in person, first at Toy Fair Dallas and then at Toy Fair New York 2022,” said Marian Bossard, executive vice president of global market events at the Toy Association.
“It’s likely that some of your Toy Fair memories are popping up as flashbacks in your own social media accounts, so why not share in the nostalgia with others?”
Members of the toy community can share content at any time during the typical Toy Fair window or may choose to align their posts with big events such as the show opening, a favorite after-hours event, or even this year’s virtual Toy of the Year (TOTY) awards taking place on Friday, February 12.