The educational games and puzzles expert Orchard Toys has reported the ‘phenomenal success’ of its NHS money-raising and home-learning support initiative that witnessed the launch of two bespoke Home Learning Activity Books.
Selling over 1,000 copies within half an hour of their launch across social media, and the rest of the initial stock selling out within 14 hours in total, Orchard Toys managed to raise £10,000 for NHS Charities Together, the membership organisation representing, supporting and championing the more than 240 NHS charities across the UK.
The Home Learning Activity Books not only enabled social media followers to donate to the cause, but also make a purchase that would go on to help the many families across the UK currently homeschooling.
The books were launched off the back of the success of Orchard Toys’ initial Free Daily Activity Sheets, which – launched to support parents and children at home and out of school – have been downloaded more than 1.3 million times. The idea to launch the Activity Books arose from concerns over parents without access to at home printers.
Targeting children aged three and upwards and five and upwards respectively, the two Home Learning Books contain numerous activities for pre-schoolers and school children to engage with at home, including colouring sheets, numeracy, and literacy activities. Both titles retail exclusively online at £3 each including postage, or which £2 is donated to NHS Charities Together.
Simon Newbery, managing director at Orchard Toys, said: “We expected these books to be popular but we couldn’t have imagined that they’d virtually sell out overnight. It was really important to us as a business to be able to give something back to the NHS workers for all their dedication and hard work, and the fact we are able to do this and help parents at home at the same time is a win win.
“The support for our Free Activities over the last year has been phenomenal, but we appreciate not everyone has the access to printers so this felt like a good way to offer them an alternative whilst raising money for the NHS.”