Fashion toy brand Harumika joins sponsor line-up for kids’ fashion show Mini Mode

The global kids fashion week, Mini Mode has revealed a sponsorship partnership with the award-winning Harumika toy brand as it prepares to launch two virtual runway shows later this month.

Founded by the UK childrenswear designer, Amanda Rabor, Mini Mode spotlights kids’ fashion with a focus on empowerment and building self-esteem for children, while providing a new platform for the global kids’ fashion industry.

Sponsored by Hurumika, Mini Mode will see the launch of two virtual runway shows. The Industry Show will take place on Friday, February 19th at 3pm and will feature the latest A/W 2021 collections. The Consumer Show will take place on Saturday, February 20th at 3pm and will feature the latest See-Now-Buy-Now collections for spring/summer.

For this year’s show, Mini Mode has partnered with both Harumika – the award-winning toy brand that combines art, craft, and fashion, and VIP Pets Mini Fans, a fashionable and collectable pet-themed doll range.

Harumika’s themed toy mannequin collections are a big hit with young budding fashionistas who can create their very own line of bespoke couture designs without the need for any  needles, thread, glue or scissors.

This season Harumika is launching a new collection to appeal to a new generation with designs and fabrics inspired by creative agency NellyRodi. 

Meanwhile, VIP Pets will be showcasing its new range of pet themed dolls – VIP Pets Mini Fans on the  runway at Mini Mode. The VIP Pets Mini Fans are new characters in the latest VIP Pets animated YouTube series Kitoons. 

VIP Pets Mini Fans is working with the Mini Mode team to create a collection of wigs for the show’s models to wear on the runway, duplicating the long, colourful hairstyles from the VIP  Pets Mini Fans dolls.

The VIP Pets Mini Fans dolls themselves will also feature on the catwalk  alongside the show’s models.  

Amanda Rabor, founder and CEO of Mini Mode, said: “It has taken us a year to bring this very exciting and innovative way of presenting kids brands to buyers, press and consumers.

“Times have changed dramatically in the last twelve months in ways that can offer us new opportunities to share our gifts and talents. Our sponsors are passionate about reaching new audiences who are as diverse and inclusive as Mini Mode and our show offerings will be creative and fun.

“Finally, one of the most progressive advancements that we will be able offer to brands, is in the tech world. Our pairing with SWITCH is truly going to revolutionise how smaller smaller brands can sell their collections throughout the year with ease and minimal costs implications.

“Mini Mode will be offering our platform through SWITCH to reach global buyers.  This completes our vision for the kids’ market in 2021.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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