The Dutch brand, BioBuddi has successfully patented a new range of ‘green’ toys that, it says, will propel the firm across the international markets as it promotes carbon neutral manufacturing and bio-based materials.
BioBuddie had previously introduced bio-based toy blocks to the market, however, it has now developed a new patented material in collaboration with the Wageningen University in The Netherlands that will now form the basis of all of its toy production.
The toy brand is launching this month with a toy plate to be used as a starting point when building with its construction blocks. The range will be expanded upon later this year with other toy concepts, puzzles, and more.
Through the launch, international growth for BioBuddi is now on the cards, with plans to roll the product out to 50 countries worldwide this year. It is also expecting to see a 50 per cent increase in turnover across its entire range this year.
Steven van Bommel, CEO, BiOBUDDi, said: “Conventional plastic toys based on oil products cause between two to seven times the net weight of greenhouse gases. Our new ‘green’ bio-based toys contain zero per cent oil-based chemicals, because our raw materials come from the sugar cane plant, not oil. We also do not add oil-based chemicals in the manufacturing process to improve the performance or color of our product.
“In the last year we have seen an enormous increase in interest in our material. We started patenting our material in time together with Wageningen University. On this basis, we have now entered into a partnership with a market leader in the field of kid’s savings campaigns, and we want to change the loyalty / savings market with them.
“With our material, retailers can set up a fully circular savings campaign. The toy plate that we have developed shows that we can make anything from our bio-based material. With a certification from testing organization TÜV Rheinland in Germany we demonstrate the degree of Bio-based content.”
The BioBuddi toy plate is available from now and the brand expects to deliver the product to more than 50 countries worldwide within the next few months. BioBuddi is expanding its range further this year with other toy concepts, such as puzzles and more.
The company expects to achieve a 50 per cent increase in turnover across its entire range this year.