Little Tikes is recruiting a panel of toy testers for new and iconic products

Little Tikes is recruiting a panel of toy testers, known as Tikes Testers, to help put some of the brand’s new and most iconic toys through their paces.

With the aim of giving the floor to kids and creating genuine and honest feedback from those who matter most, the launch is expected to generate a huge number of applications, and is now accepting entries.

Parents who apply should expect to put time aside for some serious fun as Little Tikes is only looking for kids who are prepared to really put the toys to the test.

20 children aged between six months and five years old have the chance to become part of the first Tikes Testers panel and get exclusive access to brand new products to launch and some long-standing favourites.

The lucky winner will be surprised with an exciting toy package to test out at home this lockdown, before their reviews are published on the Little Tikes website, alongside a selection of fun snaps from the toy testing.

Little Tikes has made it really easy to apply, all parents have to do is simply share a photo of a special moment with their child on Instagram alongside a caption about what made the moment special, tag @officiallittletikesuk and include the hashtag #TikesTesters in the post.

Little Tikes has launched some of the most iconic and new-to-market toys in the last 50 years, the most popular kid-powered toy in the UK, the Cozy Coupe, the iconic Turtle Sandbox, Horse Rocker, and Cape Cottage alongside the brand-new Tobi Robot Smartwatch and First Appliances range.

The Tikes Testers programme has been a long time coming, with the brand keen to continue putting customers at the forefront when shaping the brand direction in an ever-changing and evolving industry.

Michelle Lilley, head of marketing UK, Little Tikes, said: “We make toys for kids so who better to test them out. Whether kids play solo, with siblings, or with parents our huge range of toys are designed to inspire, spark creativity, help to educate and create a whole load of fun along the way.

“We’re excited to launch Tikes Testers at a time when play is more important than ever. We’re looking forward to getting our first panel testing out the toys and telling us what they think.”

Children should be aged six months to five years old and all details can be found on littletikes.co.uk. The lucky winners will be contacted on Instagram by the 21st February and invited to be a Tikes Tester.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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