The Toy Trust Media Auction has raised an impressive £72,200 in its quest to support small UK children’s charities this year, through the donation of airtime media slots from the likes of Sky, Nickelodeon, and Pop.
Leading children’s media channels that also included the likes of ITVB, CITV, and Channel Five, helped the industry charity secure lots worth in excess of £90,000 combined for the toy industry to bid for.
Lots from SuperAwesome, Red Media Sales, and Diversity Media Sales, and Turner were also included and bid on, helping the Toy Trust raise £72,200.
Details of the winning bids can be viewed on the Toy Trust Media Auction page by clicking here.
Toy Trust Committee chairman, Graham Canning, said: “Our thanks go to the Toy Trust’s generous media partners for their continued support, as well as Azure Media’s Jeff Taylor for his hard work and dedication in securing media items.
“I’d also like to thank my industry colleagues for their generous bids, which have got our 2021 fundraising off to a magnificent start and will help us in our quest to support small UK children’s charities this year.”