Winning Moves lands Top Trumps campaign with McDonald’s Happy Meals

Winning Moves has struck up a new partnership with the fast-food restaurant, McDonald’s for a Top Trumps campaign that will bring the popular family card game to Happy Meal Boxes kicking off this month.

Top Trumps packs will now be gifted in Happy Meal Boxes at McDonald’s restaurants across the UK and Ireland, each of which will be centered on the animal kingdom. There are currently ten animal-themed Top Trumps packs to collect.

The campaign has also highlighted the latest sustainability efforts of McDonald’s, promoting that the Top Trumps packs are ‘completely plastic free.’

“We’re so excited to launch this promotion with McDonald’s and introduce a game that is not only fun but also means that kids will be learning,” said Megan Wain, senior licensing manager at Winning Moves.

The campaign is being promoted across social media platforms such as Instagram, as well as the McDonald’s website.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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