YuMe details second series launch of YuMe Harry Potter Magical Capsules

The award-winning global toy brand, YuMe, has detailed the second series launch of its collectable Wizarding World, YuMe Harry Potter Magical Capsules.

Developed in partnership with Warner Bros., the second series includes a glow-in-the-dark reveal and ten new Wizarding World characters. Its launch follows up on the range’s successful debut last summer and will be available from March this year across Europe.

Harry Potter fans can experience the magic of the Wizarding World as they unbox seven surprises within each Hogwarts crest-shaped Magical Capsule. Wizards and witches will follow the hidden clues, including a glow-in-the-dark Hogwarts House card and water reveal spell book.

Each magical surprise will lead fans one step closer to discovering an iconic character from the Harry Potter series, hidden within a secret chamber.

“We thoroughly enjoy creating products that extend the sense of awe and wonder of the Harry Potter films. Our Harry Potter Magical Capsules offer fans the opportunity to collect, unbox and showcase the magic found inside of them,” Michael Kwan, CEO of Maxx Marketing, said.

“We had incredible success with Series One, which generated over 28 million organic TikTok views and hit the number one slot on Amazon lists in several markets. Following consumer research, we decided to add a glow-in-the-dark feature for Series Two, we’re sure fans will enjoy the magic of this.”

Series Two features ten Harry Potter Magical Capsules to collect, each with a new mystery three-inch figure, including Harry, Hermione, Ron, Albus Dumbledore, Minerva MCGonagall, and more.

Each £9.99 / €9.99 Magical Capsule includes one Hogwarts Character, one glow-in-the-dark clue card, one spell book, one large accessory, one wand, and two surprise accessories. Shrewd Wizarding World fans will also be eager to spot further surprises, following the discovery of a rare and ultra-rare figure in Series Two.

Harry Potter Magical Capsules are an extension to the successful line of Wizarding World products from YuMe in partnership with Warner Bros. Consumer Products, which also includes the award-winning YuMe Harry Potter Real Talking Sorting Hat.

YuMe’s Harry Potter Magical Capsules will be available at a selection of retailers in the UK, Spain, France, Russia and across the Nordics from March.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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