Good Play Guide readies for international expansion with 2021 restructure

The Good Play Guide is readying itself for international expansion across the US through a restructure of the business that includes new appointments across key business areas of the firm.

Nicola Jenkins has joined the group as head of the Good App Guide, one of the most popular sections of the Good Play Guide website, while Frances Cain will oversee the international expansion of the business stateside.

Having managed to successfully pivot during the pandemic, the team is preparing new guides while eyeing further growth for the future as it continues to push its eCommerce business with the search for an eCommerce manager to support expansion.

The Good Activities Guide, Good Kids Book Guide, and Good Nursery Guide are all being included in the new structure, and senior appointments for these divisions will be announced in due course.

Meanwhile, Fundamentally Children – the B2B arm of the business, is continuing to offer high quality research, consultancy and training to organisations providing products or services for children.

Founder of the Good Play Guide, Dr Amanda Gummer is an increasingly high profile media personality, with regular appearances on Sky News, BBC, and Times Radio. Recruitment for additional experts in the fields of child development and education is also ongoing to support this side of the business.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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