Kids International Marketing presents Striders FZ’s Pugs at Play to global retailers and distributors

Kids International Marketing has been tapped up to handle the global sales for the UAE-based toy company Striders FZ’s  flagship children’s brand, Pugs at Play.

The Pugs at Play range is currently made up of 23 different animated plush animals and was launched by Striders in the UAE and other Middle East markets in 2019 with a collection aimed at all ages featuring Walking Pugs, Meowing Cats, Hopping Bunnies, and Talking Hamsters.

The range also features five different Peek-a-boo characters and Walking Talking Dinos and Penguins. Products in the collection range from 14cm to 25cm in height.

“Pugs at Play will bring a smile to retailers faces too with its competitive pricing delivering attractive price points with good margins, end to end solution in the interactive plush space and its great packaging,” read a statement from the firm.

“Pugs at Play is the most comprehensive range of animated plush, is easy to merchandise, has as a complete brand identity and has proven itself to be a sell through success. There will be 15 new designs launched mid-year.”

Kids International Marketing’s UK and Ireland sales team, made up of Wendy Wood, Nigel Deacon, and Tony Eves, state that the range is ready to be presented to all interested retailers. 

For the rest of the World, with the exception of one or two markets already established, Kids International Marketing is looking to appoint exclusive distribution partners and agents.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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