The pop culture consumer products specialist, Funko Europe, has opened the virtual doors of its first-ever online showroom, a platform launched in the absence of trade shows this season.
Now open to retail customers and media, the virtual showroom – also launched in lieu of being able to present at its showroom in its London headquarters – highlights Funko’s latest products, as well as new releases scheduled to launch throughout the year.
Eva Verhaak, head of strategic marketing and sales, said: “We are so excited to bring our products to life with our cyber emporium this January. This year’s product categories are stronger than ever, and our focus on celebrating fandom has truly elevated through new form factors, strong licenses and unique items for all ages.
“Furthermore, the showroom simulation will house several “rooms” with interactive elements for users to experience, adding a memorable brand experience to the presentations.
“We can’t meet our customers but we can bring Funko to them! It’s also Funko Europe’s fourth birthday on Wednesday 26 January so a perfect way to celebrate!”
Nearly 400 products will be on e-display, and will include Loungefly fashion accessories, apparel, Pop! Vinyl figures, advent calendars, board games, card games, toys, impulse items, various special collectible items, and much more.