LeapFrog® Choppin' Fun Learning Pot™

VTech launches green electronic learning products as it aims to replace fossil-based plastics by 2030

VTech has detailed its plans to launch a variety of green electronic learning products for 2021, marking an important step in the pre-school and electronics toy specialist’s commitment to sustainability.

The firm aims to replace its fossil-based plastics with sustainable alternatives by 2030.

VTech’s eco-friendly products include three new vehicles in the popular GO! Go! Smart Wheels line made from plant-based plastic, and the Sort & Recycle Ride-On Truck made from reclaimed plastic.

In the LeapFrog portfolio, in addition to a new Choppin’ Fun Learning Pot with vegetables and accessories made from plant-based plastic, VTech will source materials from responsibly sourced managed forests certified by Forest Stewardship Council for two new wooden toys, Touch & Learn Nature ABC Board and Interactive Wooden Animal Puzzle.

VTech has already got the introduction of sustainable product packaging underway, and currently 94 per cent of its packaging materials is recyclable, while 90 per cent of the cardboard used in the packaging is recycled materials.

The company has underlined its commitment to eliminating fossil-based blister packaging and replacing it with plant-based alternatives in 99 per cent of the electronic learning products by 2025.

In order to support circular economy initiatives in its major markets, VTech has engaged in various post-consumer packaging recycling programs in the US, UK, Australia and New Zealand. Packaging recycling labels such as “How2Recycle®” and “On-Pack Recycling” have also been placed on the product packaging of its electronic learning products for consumers’ easy reference.

Meanwhile, it has also taken steps to encourage post-consumer product recycling, having partnered with firms such as TerraCycle in the US and Electronic Product Recycling Association in Canada.

“VTech’s sustainability vision is to create sustainable value for the lives of people and protect the planet for the future generations,” said Dr. Allan Wong, chairman and group CEO of VTech Holdings Limited.

“We are committed to using sustainable materials in our products and packaging and recycling them in a responsible way, using eco-friendly transportation modes in our supply chain management, increasing the use of renewable energy and reducing the consumption of natural resources in our production process.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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